This course provides a complete overview of all aspects of digital marketing and how to integrate and use them to achieve business objectives. It is designed to cover the complete marketing mix and be relevant across multiple roles and disciplines, whether client side or agency.
The focus of this course will be to provide the student with e-Marketing techniques and strategies that can help any forward-thinking organization be competitive in today's business environment. Key areas that promise to leverage the power of Internet are: customer relationship management (CRM); 1:1 marketing; permission-based e-mail marketing; viral marketing; attributes of a good Website and Website marketing goals; Website promotion/search engine positioning/ranking, and key Internet technologies/terminologies/acronyms.
- Understand the scope of digital marketing and how it integrates with overall business and marketing strategy
- How to assess various digital channels and understand which are most suitable to an idea or solution
- Understand the fundamentals of a digital marketing campaign, and be able to apply it to achieve your business objectives.
We have individual (private class one on one), group classes, morning, afternoon and evening sessions. Every day classes available. You may inquire through any of our training coordinator, plan ahead and start your career with us.
- Fundamentals – Understanding consumers
- Fundamentals – Content
- Fundamentals – Data
- Tools – Owned media: Website
- Tools – Owned media: Mobile and email
- Tools – Owned and earned: Social
- Tools – Paid media
- Applications – Managing digital marketing
- Applications – Campaign planning
- Applications – Optimisation and emerging trends
Certification Issued By:
Institute of Professional Managers
USA
IPM - USA commenced operations in San Francisco USA as an Executive Education programs for
positions in Middle East and Far East, Africa. The founders and owners
of IPM had worked for many years Executive Education and business training in USA,
EU, UK, and Middle East and recognize the growing demand for Executive Education speakers around the world.
Knowledge of Human Development Authority
KHDA Dubai Government, UAE
The Knowledge and Human Development Authority (KHDA) is responsible for the growth,
direction and quality of private education and learning in Dubai.
Membership Issued By:
High Authority Council for Arab Managers (HACAM)
Egypt
High Authority Council for Arab Managers (HACAM) HACAM believes that this certificate will be a valuable resource for professionals within the Arab world in order to understand how these and other processes for organizational improvement are interrelated. HACAM provides training program in the Middle East and targets Managers of quality-focused organizations/industries, professionals aiming to increase their effectiveness/ productivity and anyone interested in the field of quality.
We provide two easy steps on how you can join the course.
- Register Online or
- Fill-up the registration form
and visit the Institute,
with the following requirements then pay the necessary fees.
- passport copy or national id copy
- 1 copy of passport size photo
- education certificate copy
- CV or background profile