Two of the most dynamic and fast moving areas in any organisation are sales and marketing. The marketing side is responsible for creating brand awareness as well as generating a need for products and services and ultimately creating leads for the sales team. The sales side is responsible for the conversion and closing of the deals which directly drive revenue. This programme will equip you on how to successfully apply academic knowledge and practical know-how by covering vital aspects such as the marketing mix, how to design basic marketing plans and strategies, plotting sales territories and managing your sales teams to drive profits.
- Managers who wish to gain a stronger knowledge of sales and marketing to improve their performance;
- Sales professionals who want to grow their careers in sales and marketing;
- Graduates who wish to add a job-related qualification to their CV;
- Small business owners and entrepreneurs who realise the value of sales and marketing for the success of their business;
- People currently in this profession who want to formalize their knowledge with a certificate.
We have individual (private class one on one), group classes, morning, afternoon and evening sessions. Every day classes available. You may inquire through any of our training coordinator, plan ahead and start your career with us.
- Introduction to Marketing
- The Marketing Mix
- The Marketing Environment
- Consumer and Buyer Behaviour
- Marketing Research
- Targeting, Segmenting and Positioning
- Business to Business and Consumer Marketing
- Product Planning
- Pricing
- Pricing and Channel Development
- Promotion
- Sales Management
- Demand Estimation and Forecasting
- Sales Territories
- Personal Selling Techniques
- Gaining Commitment
Certification Issued By:
Institute of Professional Managers
USA
IPM - USA commenced operations in San Francisco USA as an Executive Education programs for
positions in Middle East and Far East, Africa. The founders and owners
of IPM had worked for many years Executive Education and business training in USA,
EU, UK, and Middle East and recognize the growing demand for Executive Education speakers around the world.
Knowledge of Human Development Authority
KHDA Dubai Government, UAE
The Knowledge and Human Development Authority (KHDA) is responsible for the growth,
direction and quality of private education and learning in Dubai.
Membership Issued By:
High Authority Council for Arab Managers (HACAM)
Egypt
High Authority Council for Arab Managers (HACAM) HACAM believes that this certificate will be a valuable resource for professionals within the Arab world in order to understand how these and other processes for organizational improvement are interrelated. HACAM provides training program in the Middle East and targets Managers of quality-focused organizations/industries, professionals aiming to increase their effectiveness/ productivity and anyone interested in the field of quality.
We provide two easy steps on how you can join the course.
- Register Online or
- Fill-up the registration form
and visit the Institute,
with the following requirements then pay the necessary fees.
- passport copy or national id copy
- 1 copy of passport size photo
- education certificate copy
- CV or background profile